Random lego pieces lego skyscraper3/28/2024 Christiansen created the motto, still used today, to encourage his employees never to skimp on quality, a value he believed in strongly. The Lego Group's motto, "only the best is good enough" ( Danish: det bedste er ikke for godt, literally "the best isn't excessively good") was created in 1936. Lego bricks Two Lego Duplo bricks with a standard brick for comparison The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time. Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-molding machine that it purchased. These bricks were based on the Kiddicraft Self-Locking Bricks, invented by Hilary Page in 1939 and patented in the United Kingdom in 1940 before being displayed at the 1947 Earl's Court Toy Fair. In 1949 the business began producing, among other new products, an early version of the now familiar interlocking bricks, calling them "Automatic Binding Bricks". In 1947, Lego expanded to begin producing plastic toys. In 1934, his company came to be called "Lego", derived from the Danish phrase leg godt, which means "play well". The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. Main articles: History of Lego and Lego timeline Hilary Fisher Page's Interlocking Building Cubes by Kiddicraft, 1939 As of July 2015, 600 billion Lego parts had been produced. One of Europe's biggest companies, Lego is the largest toy manufacturer in the world by sales. Annual production of the bricks averages approximately 36 billion, or about 1140 elements per second.įilms, games competitions, and eight Legoland amusement parks have been developed under the brand. Brick decorations and packaging are done at plants in the former three countries and in the Czech Republic. Moulding is done in Denmark, Hungary, Mexico, and China. The Lego Group began manufacturing the interlocking toy bricks in 1949. Anything constructed can be taken apart again, and the pieces reused to make new things. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Lego consists of variously colored interlocking plastic bricks made of acrylonitrile butadiene styrene that accompany an array of gears, figurines called minifigures, and various other parts. Lego ( / ˈ l ɛ ɡ oʊ/ LEG-oh, Danish: stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark.
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